Nancy Williams, CEO and co-founder

As the driving force behind HoneyLuna, Chief Executive Officer Nancy Williams has successfully engineered the growth of a small upstart business into a profitable online honeymoon registry company that provides interactive, e-commerce services to a growing segment of the market-couples who seek alternative registry options for their wedding gifts.

Williams' success with HoneyLuna is the combination of a unique idea with a niche market and a well-executed business plan. As a passionate entrepreneur, savvy marketer and practical business manager, Williams possesses the qualities that have helped HoneyLuna achieve profitability within four years, more than double its business every year, and secure investment capital to help expand the company's online capabilities.

Previous work experience includes more than eight years in direct management of retail operations as well as business management and expansion. Two of those years were spent at Gap, Inc., managing one of the retailer's top ten stores. Williams was directly responsible for managing all aspects of store operations including overseeing four assistant managers and up to 30 sales associates, implementing marketing and sales plans, and carrying out customer service and sales training programs to better educate the management team and sales associates.

She also has previous experience in business and marketing management for a highly successful Northern California insurance brokerage firm. Williams oversaw broker and staff production and developed and implemented successful business and marketing plans, direct mail campaigns, research programs and test marketing sales campaigns for both new prospects and existing clients.

Williams, who attended Sonoma State University, Rohnert Park, California, is well traveled, contributing to her inside knowledge and familiarity with the travel industry.

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